Digital TV News: Mike Rosen
Target programs ads on NBCUniversal through 4C
Sep 26, 2017 – NBCUniversal has announced that the company will make national television inventory available for self-serve programmatic buying for launch partner Target. This effort is powered by data science and media technology company 4C.
News categories:
4C Insights, NBCUniversal, Target, Lance Neuhauser, Mike Rosen, Kristi Argyilan, Advertising, Big Data, Digital TV, USA
Latest News
- Pixellot powers Top Hockey League's new OTT viewing platform
- 44p selects Harmonic for UHD playout, media processing and distribution
- Dailymotion integrated into NetRange's in-car video solution
- Pixalate releases Latin America CTV SSP market share rankings
- Pixalate releases North America CTV SSP market share rankings
- Pixalate releases EMEA CTV SSP market share rankings
- Disney expands audience and data solutions globally
- Amagi showcases ad break technology with VIZIO
- U.S. average spending on streaming drops from $90 to $64 per month
- Malaysia SVOD household penetration to reach 43% in 2028
- Four new smart TV partners confirmed to offer Freely
- Record streaming audiences for Channel 4
- YouTube and Instagram redefine video service popularity in 2024
- ASTRA 1P satellite successfully launched
- Multiplay service revenue in Singapore to grow at 3.9% CAGR
- ABP Network delivers FAST channels with Amagi
- Fox and The Trade Desk extend ad integrations across Fox's portfolio
- XREAL brings Play Store apps to 3D space on XREAL AR glasses
- Qwilt reveals live streaming survey results
- LG and Blacknut provide cloud video games through webOS