Digital TV News: Mike O'Donnel
VIZIO taps Nielsen to measure advanced TV campaigns
Nov 17, 2020 – VIZIO Ads has announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV).
News categories:
VIZIO Ads, Nielsen, Mike O'Donnell, Scott Brown, Adam Gerber, Advertising, Big Data, Digital TV, Smart TV, USA
Apple TV app launches on VIZIO SmartCast TVs
Sep 8, 2020 – VIZIO has announced that customers in the US and Canada can now access the Apple TV app on SmartCast TVs. Eligible VIZIO SmartCast customers in the US can sign up for Apple TV+ and receive three months free.
News categories:
VIZIO, Apple TV, Mike O'Donnell, Apps, Canada, Digital TV, Smart TV, Streaming, USA
Movies Anywhere now available on VIZIO SmartCast TVs
Jun 23, 2020 – VIZIO has added the MOVIES ANYWHERE app to its SmartCast TV platform. MOVIES ANYWHERE offers a way for users to access movies purchased across platforms and digital retailer accounts, all in one place.
News categories:
VIZIO, Movies Anywhere, Mike O'Donnel, Karin Gilford, Digital TV, Smart TV, Streaming, USA
VIZIO launches Direct Advertising business
Dec 10, 2019 – VIZIO has announced the launch of VIZIO Ads, a business unit created to provide advertising experiences to consumers and brands. The business will enable brands, agencies and advertisers to purchase premium TV ad inventory across the VIZIO SmartCast platform.
News categories:
VIZIO, William Wang, Mike O'Donnell, Advertising, Digital TV, Smart TV, Streaming, USA
Latest News
- NetRange Smart TV Portal gains FAST channels from OTTera
- Four local TV stations in Myrtle Beach-Florence launch NextGen TV
- Outlook for AR/VR headsets is expected to improve
- Titan OS launches Titan Ads
- Accedo, Qualcomm and HBS partner on XR sports
- Magnite and Charter extend ad partnership to Spectrum TV App
- TF1+ now available in Belgium and Luxembourg
- Initiative launched to accelerate programmatic TV in Europe
- CTVMA publishes 2024 global Smart TV OS market share data
- Amdocs research reveals sports experience-enhancing tech
- Omdia sees surging SVOD growth in Central and Eastern Europe
- Apple Vision Pro arrives in new countries and regions
- Hisense TV ranks no. 2 globally in Q1 2024
- MultiChoice Group reports results for the year ended March 2024
- Software private equity firm Clearhaven acquires Zixi
- Ericsson, 3 Denmark, TV 2 and Sony show live TV over 5G SA network
- Reach of NEXTGEN TV HDR tops 70 million homes in the U.S.
- Cineverse exceeds ten million YouTube subscribers
- Brightcove powers new AVOD service, FrightPix
- Disney adds interactive ad formats powered by Brightline and KERV