Digital TV News: Michelle Hulst
Conviva and The Trade Desk provide content context for programmatic ad buyers
Jul 29, 2021 – Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.
News categories:
Conviva, The Trade Desk, Keith Zubchevich, Michelle Hulst, Advertising, Big Data, Digital TV, Streaming, Worldwide
Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories:
Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide
Oracle Moat to measure viewability for Samsung Ads
Jun 13, 2019 – Oracle Data Cloud has announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households.
News categories:
Oracle Moat, Samsung, Michelle Hulst, Tom Fochetta, Advertising, Digital TV, Smart TV, Streaming, Worldwide
comScore audience segments available through Oracle Data Cloud
Oct 16, 2018 – comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
News categories:
comScore, Oracle, Rachel Gantz, Michelle Hulst, Advertising, Big Data, Digital TV, USA, Worldwide
Latest News
- Hisense TV ranks no. 2 globally in Q1 2024
- MultiChoice Group reports results for the year ended March 2024
- Software private equity firm Clearhaven acquires Zixi
- Ericsson, 3 Denmark, TV 2 and Sony show live TV over 5G SA network
- Reach of NEXTGEN TV HDR tops 70 million homes in the U.S.
- Cineverse exceeds ten million YouTube subscribers
- Brightcove powers new AVOD service, FrightPix
- Disney adds interactive ad formats powered by Brightline and KERV
- Ease Live powers football companion app from ServusTV
- EBU sets out strategic asks on generative AI and media
- Europeans now spend almost €700 on subscriptions every year
- CTV advertising in Europe up 23.5% in 2023
- Fox to introduce dynamic ad insertion for College Football with FreeWheel
- DTS report finds US in-vehicle video and gaming growing rapidly
- Orange Polska deploys Viaccess-Orca Secure Video Player
- Stream7 scales live event broadcasting with MainStreaming
- Capitol Broadcasting selects Triveni Digital to simplify NEXTGEN TV ops
- Max arrives in France and Poland
- Ease Live and Bedrock create M6+ Live Sport Experience
- Scripps partners with The Trade Desk