Digital TV News: Jon Mansell
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories:
TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide
Latest News
- Pixalate releases April 2024 top grossing CTV apps report
- A+E Networks EMEA enhances BLAZE streaming service with Simplestream
- Minerva unveils FAST+ Service for operators in North America
- Vodafone TV customers down 656,000 in 1Q 2024
- NOS Portugal adds 250 pay TV subscribers in 1Q 2024
- ATEME integrates Advanced HDR by Technicolor
- 20% of US internet households subscribe to a gaming service
- StarHub Entertainment subscribers down 8,000 in 1Q2024
- Groupe M6 launches M6+ free streaming platform
- Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
- Panasonic offers Fire TV, Google TV and Powered by TiVo
- Eutelsat reports results for the period ended 31 March 2024
- Nielsen launches The Media Distributor Gauge
- Minerva AI Companion enhances the TV viewing experience
- SES Ethiosat delivering content to 95% of TV homes in Ethiopia
- Vidzemes TV expands with PlayBox Neo Channel-in-a-Box playout
- ocilion enhances user experience with Simply.TV metadata
- Vantiva RDK device shipments exceed 125 million
- VinFast first with Sony Pictures in-car service
- LG Ad Solutions to adopt Unified ID 2.0