Digital TV News: Aaron Bernstein
New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories:
605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA
Latest News
- U.S. average spending on streaming drops from $90 to $64 per month
- Malaysia SVOD household penetration to reach 43% in 2028
- Four new smart TV partners confirmed to offer Freely
- Record streaming audiences for Channel 4
- YouTube and Instagram redefine video service popularity in 2024
- ASTRA 1P satellite successfully launched
- Multiplay service revenue in Singapore to grow at 3.9% CAGR
- ABP Network delivers FAST channels with Amagi
- Fox and The Trade Desk extend ad integrations across Fox's portfolio
- XREAL brings Play Store apps to 3D space on XREAL AR glasses
- Qwilt reveals live streaming survey results
- LG and Blacknut provide cloud video games through webOS
- NetRange Smart TV Portal gains FAST channels from OTTera
- Four local TV stations in Myrtle Beach-Florence launch NextGen TV
- Outlook for AR/VR headsets is expected to improve
- Titan OS launches Titan Ads
- Accedo, Qualcomm and HBS partner on XR sports
- Magnite and Charter extend ad partnership to Spectrum TV App
- TF1+ now available in Belgium and Luxembourg
- Initiative launched to accelerate programmatic TV in Europe