Digital TV News: mParticle
Channel 4 selects mParticle to power customer data infrastructure
Apr 4, 2022 – mParticle has announced that it has been selected by Channel 4 of the UK to provide customer data infrastructure to support the company in making data-led decisions as part of its Future4 strategy.
News categories:
mParticle, Channel 4, Karen Gallantry, Big Data, Digital TV, UK
mParticle launches data collection SDK for Microsoft Xbox
Dec 14, 2017 – mParticle has announced the general availability of its native Xbox SDK. With this launch, mParticle can now support native client-side data collection across more than 10 digital platforms.
News categories:
mParticle, Cheddar, Michael Katz, Devin Emery, Big Data, Gaming, USA, Worldwide
MAZ media partners gain access to mParticle marketing tools
Jul 12, 2017 – MAZ has partnered with mParticle to simplify data and marketing tool integrations for thousands of apps powered by MAZ. MAZ media partners will have access to the tools that mParticle integrates with, enabling deployment of new marketing strategies and up-to-the-minute analytics.
News categories:
MAZ, mParticle, Paul Canetti, David Spitz, Advertising, Apps, Big Data, Digital TV, USA
mParticle launches data collection SDK for Roku apps
Feb 7, 2017 – mParticle has announced that it has launched support for data collection within native Roku apps, enabling media companies and brands to capture granular content consumption and user behavior data through a lightweight and flexible SDK.
News categories:
mParticle, Roku, Michael Katz, Advertising, Apps, Digital TV, Set Top Box, Streaming, USA, Worldwide
Latest News
- NetRange Smart TV Portal gains FAST channels from OTTera
- Four local TV stations in Myrtle Beach-Florence launch NextGen TV
- Outlook for AR/VR headsets is expected to improve
- Titan OS launches Titan Ads
- Accedo, Qualcomm and HBS partner on XR sports
- Magnite and Charter extend ad partnership to Spectrum TV App
- TF1+ now available in Belgium and Luxembourg
- Initiative launched to accelerate programmatic TV in Europe
- CTVMA publishes 2024 global Smart TV OS market share data
- Amdocs research reveals sports experience-enhancing tech
- Omdia sees surging SVOD growth in Central and Eastern Europe
- Apple Vision Pro arrives in new countries and regions
- Hisense TV ranks no. 2 globally in Q1 2024
- MultiChoice Group reports results for the year ended March 2024
- Software private equity firm Clearhaven acquires Zixi
- Ericsson, 3 Denmark, TV 2 and Sony show live TV over 5G SA network
- Reach of NEXTGEN TV HDR tops 70 million homes in the U.S.
- Cineverse exceeds ten million YouTube subscribers
- Brightcove powers new AVOD service, FrightPix
- Disney adds interactive ad formats powered by Brightline and KERV