Digital TV News: TVision Insights
iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories:
iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide
Vevo partners with TVision to track video content engagement
Jan 29, 2020 – Vevo has partnered with TVision to understand how viewers engage with its content. TVision’s data identifies how long viewers stay engaged with videos, viewer demographics, and how viewers watch videos - including co-viewing and bingeing.
News categories:
TVision Insights, Vevo, Luke McGuinness, Bryon Schafer, Advertising, Big Data, Digital TV, Streaming, Worldwide
TVision Insights and Data Plus Math tie TV attention data to outcomes
Mar 26, 2018 – TVision Insights has announced a partnership with Data Plus Math. The two companies are marrying attention and outcome data for clients in order to understand where target audiences are paying attention, and how targeting plus attention leads to sales.
News categories:
TVision Insights, Data Plus Math, Dan Schiffman, John Hoctor, Tim Hanlon, Advertising, Big Data, Digital TV, USA
TVision Insights unveils Quarterly Attention Report for TV and OTT
Mar 21, 2017 – TVision Insights has released its inaugural Quarterly Attention Report. The report showcases U.S. TV and OTT attention data across demographics, commercials, and programming, covering October 1 – December 31 2016.
News categories:
TVision Insights, Pre-Meditated Media, Dan Schiffman, Gerard Broussard, Advertising, Digital TV, Market Research, Streaming, USA
Latest News
- Pixellot powers Top Hockey League's new OTT viewing platform
- 44p selects Harmonic for UHD playout, media processing and distribution
- Dailymotion integrated into NetRange's in-car video solution
- Pixalate releases Latin America CTV SSP market share rankings
- Pixalate releases North America CTV SSP market share rankings
- Pixalate releases EMEA CTV SSP market share rankings
- Disney expands audience and data solutions globally
- Amagi showcases ad break technology with VIZIO
- U.S. average spending on streaming drops from $90 to $64 per month
- Malaysia SVOD household penetration to reach 43% in 2028
- Four new smart TV partners confirmed to offer Freely
- Record streaming audiences for Channel 4
- YouTube and Instagram redefine video service popularity in 2024
- ASTRA 1P satellite successfully launched
- Multiplay service revenue in Singapore to grow at 3.9% CAGR
- ABP Network delivers FAST channels with Amagi
- Fox and The Trade Desk extend ad integrations across Fox's portfolio
- XREAL brings Play Store apps to 3D space on XREAL AR glasses
- Qwilt reveals live streaming survey results
- LG and Blacknut provide cloud video games through webOS