Digital TV News: Adform
Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories:
Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
ENGINE Media Exchange launches CTV solutions in Europe
Mar 7, 2022 – ENGINE Media Exchange (EMX) has announced its entry into the European CTV market. Building off its success in the US, EMX's CTV solutions enable publishers to better monetize their inventory and advertisers to reach their target audience at scale.
News categories:
ENGINE Media Exchange, Michael Zacharski, Amaia del Olmo, Advertising, Digital TV, Europe, Streaming
Slovakia's Markíza monetises HbbTV with Hybrid Company
Dec 5, 2017 – Interactive commercial advertising via HbbTV technology has been fully employed on the Slovakia television market by Markíza Group. For the implementation, Markíza teamed up with Hybrid Company, a specialist in HbbTV monetization.
News categories:
Hybrid Company, Markíza Group, Lukáš Hnilička, Juraj Máťuš, Advertising, Digital TV, HbbTV, Set Top Box, Slovakia, Smart TV, UX
Czech HbbTV adopts header bidding solution from R2B2
Oct 16, 2017 – R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
News categories:
R2B2, Martin Čelikovský, Advertising, Czech Republic, Digital TV, HbbTV
Latest News
- AR/VR panel shipments to increase 12% in 2024
- Astro Malaysia presents results for quarter ended 30 April 2024
- Millicom believes takeover offer by Atlas undervalues the company
- Passes selects Bitmovin Player and Analytics to empower creators
- German study shows high consumer interest in 5G broadcast
- NetRange adds OKAST FAST channels to smart TV offering
- Digital video subscriptions to reach 3.5 billion by 2028
- PTCL deploys ZTE 4K Android TV set-top box
- LG in-vehicle entertainment platform supports Qt app development
- Drei TV selects ATEME to power OTT streaming service
- TomTom integrates 3SS automotive entertainment user experience
- HOT integrates OOONA's QA Manager
- Bitcentral launches media asset management with AI integration
- Amagi selected as Lionsgate's FAST playout and delivery partner
- Pixellot powers Top Hockey League's new OTT viewing platform
- 44p selects Harmonic for UHD playout, media processing and distribution
- Dailymotion integrated into NetRange's in-car video solution
- Pixalate releases Latin America CTV SSP market share rankings
- Pixalate releases North America CTV SSP market share rankings
- Pixalate releases EMEA CTV SSP market share rankings