Digital TV News: NBA

Samba TV measures effectiveness of Twitter in driving TV tune-in
Mar 28, 2019 – Samba TV has announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. In a beta trial, Samba found an average lift of 28% in Verified Tune-in Rate (VTR) for the measured premiere episodes.
News categories: Samba TV, Twitter, Ashwin Navin, Tim Perzyk, Inna Kern, Michael Engleman, Big Data, Digital TV, Social TV, USA

Rakuten TV to expand reach to more than 40 countries in 2019
Mar 14, 2019 – Rakuten TV has announced Pan-European expansion plans through partnerships with Samsung, LG, Philips and Hisense to introduce a remote control button on their smart TV units in Summer 2019 directly linking to the Rakuten TV streaming service.
News categories: Rakuten, Jacinto Roca, Digital TV, Europe, Smart TV, Streaming, UX

WarnerMedia launches content innovation lab
Jan 22, 2019 – WarnerMedia has announced plans to launch the WarnerMedia Innovation Lab, an incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses.
News categories: WarnerMedia, John Stankey, Jesse Redniss, 5G, Advertising, Big Data, Digital TV, Metaverse, Smart Home, USA

Endeavor video technology with NeuLion becomes Endeavor Streaming
Jan 14, 2019 – Endeavor has announced the formation of Endeavor Streaming, encompassing the company's video streaming products and services. NeuLion, acquired by Endeavor in 2018, will be absorbed within the new group alongside Endeavor's internally developed video platform technology.
News categories: Endeavor Streaming, WWE, Nick Wilson, Will Staeger, Vince McMahon, Content Distribution, Digital TV, Streaming, Worldwide

You.i TV adds $23m in growth capital
Nov 13, 2018 – You.i TV has announced the closing of a USD $23M in growth capital led by Causeway Media Partners, joined by the Company’s early backers WarnerMedia, Kayne Anderson Capital Advisors, and Vistara Capital Partners.
News categories: You.i TV, Causeway Media Partners, Jason Flick, Stuart Russell, Bob Higgins, Advertising, Apps, Digital TV, Venture Capital, Worldwide

47% of U.S. broadband households watch UGC more than once a month
Oct 11, 2018 – A report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, Streaming, USA

SVOD feeds Australian's insatiable appetite for streaming content
Jul 30, 2018 – The Australian Subscription Video on Demand (SVOD) services market continues to grow strongly reaching 9.1 million subscriptions at the end of June 2018, a year-on-year increase of 54 per cent, according to Telsyte.
News categories: Telsyte, Foad Fadaghi, Alvin Lee, Australia, Digital TV, Market Research, Streaming, Subscribers

dataxu reports 40x YoY increase in TV advertising sales
Jul 10, 2018 – dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers.
News categories: dataxu, Sandro Catanzaro, Adam Lowy, Advertising, Digital TV, Streaming, USA

Telkom Indonesia's IndiHome triple play subscribers hit 4 million
Jun 7, 2018 – Telkom Indonesia has announced that its IndiHome service has reached the key milestone of 4 million subscribers. IndiHome is a triple play service consisting of fiber broadband, IPTV and home phone covering more than 160 cities across Indonesia.
News categories: Telkom Indonesia, Siti Choiriana, Digital TV, Indonesia, IPTV, Subscribers