Digital TV News: Target
Brightcove powers new AVOD service, FrightPix
Jun 13, 2024 – Brightcove (NASDAQ: BCOV) has announced that new AVOD service, FrightPix, will rely on Brightcove's platform to distribute its content to audiences across the U.S.
News categories:
Brightcove, FrightPix, Marc DeBevoise, Eric Tomosunas, Content Distribution, Digital TV, Streaming, USA
Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories:
KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX
Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories:
FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA
mediasmart partners with TCL FFalcon on connected TV advertising
Jun 20, 2024 – mediasmart has partnered with TCL FFalcon to leverage the smart TV inventory on TCL's built-in FAST streaming platform TCL Channel, offering solutions to advertisers on Connected TV.
News categories:
mediasmart, TCL, Nikhil Kumar, Matt Ding, Advertising, Digital TV, Smart TV, Streaming, UX, Worldwide
DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories:
DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA
'Pandoraspear' malware infecting open-source Android Smart TVs
Jun 5, 2024 – WatchGuard has released its latest Internet Security Report showing that the Pandoraspear malware, which targets Smart TVs running open-source Android, entered the top 10 most detected malware list.
News categories:
WatchGuard, Corey Nachreiner, Content Protection, Digital TV, Set Top Box, Smart TV, Streaming, TV OS, Worldwide
Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories:
Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA
TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories:
OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming
Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories:
Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA
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