Digital TV News: Will Doherty
Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories:
The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA
LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories:
LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide
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