Digital TV News: Roderick Crawford
Ad server from SAS powers advertising on ITVX
May 23, 2024 – ITV is using an API-driven first-party ad server, developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
News categories:
SAS, ITV, Roderick Crawford, Alex Maison, Advertising, Digital TV, Streaming, UK
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