Digital TV News: Paul Segre
Astro Malaysia goes live with Synamedia engagement analytics
Oct 5, 2022 – Synamedia has announced that Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
News categories:
Synamedia, Astro Malaysia, Paul Segre, Euan Smith, Advertising, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, UX
Synamedia acquires content discovery platform provider, Utelly
May 25, 2022 – Synamedia has announced the acquisition of Utelly, a content discovery platform provider. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine.
News categories:
Synamedia, Utelly, Paul Segre, Romain Eude, Big Data, Digital TV, MandA, UK, UX, Worldwide
Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories:
Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming
Synamedia acquires ContentArmor
Aug 9, 2021 – Synamedia has acquired ContentArmor, a developer of forensic watermarking solutions. Synamedia is now uniquely placed to meet video service providers' edge and 5G security demands.
News categories:
Synamedia, ContentArmor, Paul Segre, Alain Durand, 5G, Digital TV, MandA, Watermarking, Worldwide
Latest News
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024
- Hubbl integrates global streaming apps with Amdocs
- Simply.TV provides metadata to Drei TV Austria
- Paramount selects Vubiquity to provide managed services for MTV Japan
- Japanese brand to launch TVs 'Powered by TiVo'
- Disney and WBD announce Disney+, Hulu, Max bundle
- VIZIO reports Q1 2024 financial results
- Pixalate releases Q1 2024 CTV ad supply chain report
- EchoStar pay TV subscribers down 348,000 in 1Q 2024
- ACCESS and Neusoft offer integrated in-vehicle solution
- Livepeer Studio cuts the cost of live streaming & transcoding
- More subscribers choose streaming with ads in Sweden
- Five more San Antonio TV stations launch NEXTGEN TV
- Liberty Latin America organic Video RGUs up 2,000 in 1Q 2024
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands