Digital TV News: Nidhi Gupta
Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories:
Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA
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