Digital TV News: Mark McKee
FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA
AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories:
AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA
FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide
Fox selects FreeWheel to enable OneFOX video inventory
Nov 3, 2022 – Fox (Nasdaq: FOXA, FOX) has selected FreeWheel as a partner to enable its OneFOX video inventory. FreeWheel will work with FOX to manage direct sold advertising campaigns across premium content from the company's brands.
News categories:
FreeWheel, Fox Corp, Mark McKee, Dan Callahan, Advertising, Big Data, Digital TV, USA
FreeWheel introduces linear addressable solution with AMC Networks
Jun 16, 2022 – FreeWheel has teamed up with AMC Networks to introduce a self-service linear addressable solution. The offering will allow programmers to unlock inventory for monetization purposes as well as provide ease of management for multi-screen campaigns.
News categories:
FreeWheel, AMC Networks, Mark McKee, Evan Adlman, Advertising, Digital TV, USA
Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories:
Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA
Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories:
Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, Streaming, USA
U.S. advanced TV ad spending up 60% year-on-year
Nov 6, 2017 – Videology has released its Q3 2017 U.S. TV & Video Market At-A-Glance report. According to the report, spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
News categories:
Videology, Mark McKee, Advertising, Digital TV, Market Research, USA
Latest News
- Comcast releases research on how viewers discover new TV content
- Samba TV uses GenAI to provide actionable context for video ads
- Roku unveils screensaver ad integrations, ad partnerships and fresh content
- Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
- Scalstrm and EZDRM partner on video content security
- RTL Luxembourg deploys Verimatrix to protect auto racing from piracy
- Roku and The Trade Desk announce data-driven streaming partnership
- Roku and iSpot announce streaming audience measurement partnership
- Freely streaming service launches in the UK
- SES to acquire Intelsat
- Laws to protect consumers from cyber threats come into force in the UK
- Gray Television rolls out advanced features with NEXTGEN TV
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports