Digital TV News: Hunter Sappington
10% of U.S. broadband households watch esports
Jul 10, 2018 – Parks Associates has announced research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks defines esports as professionally or semi-professionally organized competitive video gaming events.
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Parks Associates, Hunter Sappington, Digital TV, Market Research, USA
Over 85% of U.S. millennials subscribe to at least one OTT video service
Jun 21, 2018 – More than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This finding comes from Parks Associates’ OTT Video Market Tracker, which covers the U.S. and Canada.
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Parks Associates, Hunter Sappington, Digital TV, Market Research, Streaming, USA
U.S. viewing habits settling as spending and multiplatform usage drop
Apr 5, 2018 – Research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017.
News categories:
Parks Associates, Brett Sappington, Hunter Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA
9% of U.S. broadband households plan to purchase a VR headset in the next year
Jun 29, 2017 – Parks Associates has announced a report revealing that 9% of U.S. broadband households plan to purchase a virtual reality headset within the next year. Purchase intentions have nearly doubled since early 2016, when only 5% planned to purchase a VR headset.
News categories:
Parks Associates, Hunter Sappington, Tu Skuse, Market Research, Metaverse, USA
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