Digital TV News: Fox Corp
Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories:
The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories:
FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA
FuboTV releases results for quarter ended March 31, 2024
May 3, 2024 – FuboTV (NYSE: FUBO) has announced results for 1Q 2024. The company closed with 1.511 million paid subscribers in North America, up 18% YoY, and 397,000 subscribers in the Rest of World, up 5% YoY.
News categories:
FuboTV, David Gandler, Edgar Bronfman Jr, Digital TV, North America, Results, Streaming, Subscribers, Worldwide
FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories:
FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories:
Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA
Tubi beta tests ChatGPT-powered content discovery
Sep 26, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced Rabbit AI, a mobile feature powered by ChatGPT-4 that offers viewers a new way to navigate the platform and discover movies and TV shows.
News categories:
Tubi, Blake Bassett, Big Data, Digital TV, Latin America, North America, Streaming, UX
Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories:
Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA
FOX deploys Zixi for affiliate contribution
Aug 15, 2023 – Zixi has announced that FOX Corporation has deployed Zixi for the initial delivery of the channels from their 190 local affiliates to their digital MVPD partners.
News categories:
Zixi, FOX Corp, Gordon Brooks, Alastair Hamilton, Content Distribution, Digital TV, IBC2023, USA
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
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