Digital TV News: Roku

Pixalate releases Q1 2024 CTV ad supply chain report
May 8, 2024 – Pixalate has released its Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. Pixalate has also released North America, APAC, EMEA, and LATAM versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Zattoo deploys Bitmovin Player
May 2, 2024 – Bitmovin has announces that Zattoo has deployed the Bitmovin Player for Web to elevate its audience's viewing experience by delivering high-quality video streams to the broadest range of devices.
News categories: Bitmovin, Zattoo, Stefan Lederer, Stefan Kaiser, Digital TV, Europe, Media Player, Streaming

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

Amagi report shows rise of a diverse global FAST marketplace
Apr 30, 2024 – Amagi has announced that the 11th edition of the Amagi Global FAST Report continues to show double-digit growth for the global FAST industry over the last year.
News categories: Amagi, CRG Global, Srinivasan KA, Gavin Bridge, Digital TV, Market Research, Streaming, Worldwide

Nielsen releases March 2024 The Gauge report
Apr 16, 2024 – Nielsen has released its The Gauge report for March 2024. While usage fell to some extent across each of the primary viewing categories, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
Apr 15, 2024 – Brightcove (NASDAQ:BCOV) has launched player platforms for Roku, Samsung and LG Smart TVs. The SDKs unlock features in the player framework, including content protection, monetization, and analytics.
News categories: Brightcove, Scott Levine, Digital TV, Media Player, Smart TV, Streaming, Worldwide

Tolka and Amlogic partner on software for ATSC 3.0 TVs and STBs
Apr 12, 2024 – Amlogic has chosen Tolka Telecommunications as its technology partner in the development of ATSC 3.0 television receivers and set-top boxes with a wide range of new features.
News categories: Tolka, Amlogic, Alex Day, James Xie, ATSC 3, Digital TV, Middleware, Semiconductor, Set Top Box, Smart TV, USA