Digital TV News: Via

FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace. 
News categories: FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming

Via LA extends HEVC patent pool to include VVC
Apr 3, 2024 – Via LA has extended its HEVC Program to include the VVC standard (also known as H.266 and MPEG-I Part 3). The extended program has also welcomed TCL as a licensor and licensee.
News categories: Via LA, TCL, Heath Hoglund, Victor Yang, Content Distribution, Digital TV, Licensing, Media Player, Patent, Smart TV, Worldwide

U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories: U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Nokia and Vodafone trial L4S over end-to-end PON network
Apr 3, 2024 – Nokia and Vodafone are collaborating to test L4S technology over passive optical networks. L4S consistently achieves near-zero packet queuing delay, no matter how much load the network experiences.
News categories: Nokia, Vodafone, Azimeh Sefidcon, Gavin Young, Content Distribution, Digital TV, Fibre, UK, Worldwide

Triveni Digital streamlines management of ATSC 3.0 broadcasts
Apr 2, 2024 – Triveni Digital has launched GuideBuilder XM Guest Station Edition, a solution enabling ATSC 3.0 guest stations to have full control over their allotted ATSC 3.0 bandwidth.
News categories: Triveni Digital, ATSC 3, Content Distribution, Digital TV, NABShow, USA

FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA

Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
Mar 26, 2024 – Viaccess-Orca (VO) has announced that, at the 2024 NAB Show, it will demonstrate how the human side of technology is simplifying service operations and optimizing viewing experiences.
News categories: Viaccess-Orca, Alain Nochimowski, Big Data, Content Distribution, Content Protection, Digital TV, NABShow, QoE, Worldwide

Eutelsat selects ENENSYS DVB-SIS technology for UHD broadcasting in France
Mar 25, 2024 – Eutelsat has deployed ENENSYS' OneBeam DVB-SIS technology on EUTELSAT 5WB enabling France Télévisions to supply DTT transmitters in France, while simultaneously serving households via satellite on FRANSAT.
News categories: ENENSYS, Eutelsat, France Télévisions, Régis LE ROUX, Laurence DELPY, Content Distribution, Digital TV, DVB-T2, France, Satellite