Digital TV News: Via

Now TV partners with Viaccess-Orca for addressable TV in Hong Kong
Apr 9, 2024 – Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers.
News categories: Viaccess-Orca, HKT, Dokyung Lee, Derek Choi, Advertising, Content Distribution, Digital TV, Hong Kong, IPTV, NABShow

Eluvio unveils next-gen Content Fabric and debuts new apps
Apr 9, 2024 – Eluvio has updated its Eluvio Content Fabric, delivering live streaming, PVOD, FAST channels and video archive monetization at scale, alongside apps to extract the full potential of the Fabric.
News categories: Eluvio, Michelle Munson, Apps, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Synamedia enhances D2C streaming SaaS solution
Apr 8, 2024 – Synamedia has added capabilities to its D2C streaming SaaS solution, giving content owners greater control of their QoE, lower latency and the ability to distribute event highlights.
News categories: Synamedia, Marc Baillavoine, Content Distribution, Digital TV, NABShow, QoE, Streaming, Worldwide

FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace. 
News categories: FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming

Via LA extends HEVC patent pool to include VVC
Apr 3, 2024 – Via LA has extended its HEVC Program to include the VVC standard (also known as H.266 and MPEG-I Part 3). The extended program has also welcomed TCL as a licensor and licensee.
News categories: Via LA, TCL, Heath Hoglund, Victor Yang, Content Distribution, Digital TV, Licensing, Media Player, Patent, Smart TV, Worldwide

U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories: U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Nokia and Vodafone trial L4S over end-to-end PON network
Apr 3, 2024 – Nokia and Vodafone are collaborating to test L4S technology over passive optical networks. L4S consistently achieves near-zero packet queuing delay, no matter how much load the network experiences.
News categories: Nokia, Vodafone, Azimeh Sefidcon, Gavin Young, Content Distribution, Digital TV, Fibre, UK, Worldwide

Triveni Digital streamlines management of ATSC 3.0 broadcasts
Apr 2, 2024 – Triveni Digital has launched GuideBuilder XM Guest Station Edition, a solution enabling ATSC 3.0 guest stations to have full control over their allotted ATSC 3.0 bandwidth.
News categories: Triveni Digital, ATSC 3, Content Distribution, Digital TV, NABShow, USA