Digital TV News: VIZIO
605 extends agreement to use VIZIO ACR data
May 18, 2022 – 605 has renewed its agreement with VIZIO (NYSE: VZIO) for automatic content recognition (ACR) data from VIZIO's Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities.
News categories:
605, VIZIO, Kristin Dolan, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, USA
VIZIO shows TV ad innovations at IAB NewFronts
May 9, 2022 – VIZIO (NYSE: VZIO) brought together agency, content and technology partners for a week of events in New York to demonstrate the power of its Smart TV operating system and unveil its latest technology advancements.
News categories:
VIZIO, Adam Bergman, Advertising, Big Data, Digital TV, NewFronts, Smart TV, USA
Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories:
Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA
Nielsen brings in Inscape Smart TV data for local and national TV measurement
Apr 26, 2022 – Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) have announced an agreement that provides Nielsen with Inscape glass-level Smart TV viewership data. Nielsen now has the rights to integrate Inscape data for both local and national audience measurement.
News categories:
Nielsen, VIZIO, Peter Bradbury, Advertising, Big Data, Digital TV, Smart TV, USA
Sony's share of U.S. Smart TV purchases grew in 2021
Apr 20, 2022 – According to Parks Associates, out of the top five U.S. brands, Sony showed clear growth, compared to 2020, for smart TVs purchased or received in the previous six months, pushing the brand past Vizio and into the top three for purchases in Q3 2021.
News categories:
Parks Associates, Paul Erickson, Digital TV, Market Research, NABShow, Smart TV, USA
VIZIO introduces Jump Ads to connect linear TV with streaming
Mar 31, 2022 – VIZIO (NYSE: VZIO) has introduced Jump Ads. Jump Ads gives programmers and brands the ability to present an interactive overlay at the end of linear TV programs, directing viewers into a supporting app on the VIZIO operating system.
News categories:
VIZIO, Fox Entertainment, Adam Bergman, Natalie Park, Advertising, Digital TV, Smart TV, Streaming, USA
LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories:
LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA
Amagi secures $95 million investment in unicorn round
Mar 16, 2022 – Amagi has solidified its position with a new $95 million funding round followed by a 108% YoY growth in revenues. This financing round was led by Accel with participation from existing investors Norwest Venture Partners and Avataar Ventures.
News categories:
Amagi, Accel, Norwest Venture Partners, Avataar Ventures, Baskar Subramanian, Shekhar Kirani, Dave Zilberman, Nishant Rao, Digital TV, Streaming, Venture Capital, Worldwide
VIZIO reports 4Q 2021 results
Mar 3, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three and twelve months ended December 31, 2021. The company reported that there are now 15.1 million SmartCast Active Accounts, up 24% year-on-year.
News categories:
VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA
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