Digital TV News: NPR
Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories:
Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming
Playbux and iQIYI launch 'Watch to Win' globally
Jun 16, 2023 – Playbux.co and iQIYI have announced a collaboration that allows individuals worldwide to enjoy premium yet free content while unlocking digital prizes through a 'Watch to Win' feature.
News categories:
Playbux.co, iQIYI, Sarun Vichayabhai, Frank Ye, Digital TV, Streaming, UX, Worldwide
LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide
Ad fraud continues to be a significant issue in CTV
May 18, 2023 – DoubleVerify (NYSE: DV) has released its 2023 Global Insights Report. The report highlights key digital ad quality trends, and demonstrates the need for always-on verification across channels.
News categories:
DoubleVerify, Mark Zagorski, Advertising, Digital TV, Market Research, Streaming, Worldwide
iSpot measures YouTube and YouTube TV against broader TV marketplace
May 16, 2023 – iSpot has completed a critical phase of its integration with Google for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV.
News categories:
iSpot, Sean Muller, Advertising, Big Data, Digital TV, Streaming, USA
Wurl launches ML-powered advertising platform
May 15, 2023 – Wurl has introduced ContentDiscovery, a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.
News categories:
Wurl, Ron Gutman, Advertising, Big Data, Digital TV, Europe, Streaming, USA
Bally's Interactive offers live sports streaming with Harmonic
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has announced that Bally's Interactive is using Harmonic for cloud playout and branding to deliver sports video with low latency on the Bally Live app.
News categories:
Harmonic, Bally's Interactive, Gil Rudge, Matthew Webster, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
OCGL uses AWS to enhance video streaming and improve accessibility
Apr 17, 2023 – AsiaSat's OCGL is using AWS for live streaming and to roll out new applications and services swiftly without the need to worry about infrastructure stability and scalability.
News categories:
AsiaSat, AWS, Roger Tong, OCGL, Asia, Content Distribution, Digital TV, Streaming
Imagine Communications partners with Amagi
Apr 13, 2023 – Imagine Communications has announced a partnership with Amagi to enable the movement of contribution, playout, and distribution workflows between Imagine on-premises solutions and Amagi cloud services.
News categories:
Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Content Distribution, Digital TV, Worldwide
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