Digital TV News: KERV
IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories:
IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide
OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories:
IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide
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