Digital TV News: NPR
CTV's share of digital video ad impressions up 23% in Q1 2022
May 25, 2022 – The latest findings from Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the media mix.
News categories:
Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, Worldwide
Gaumont launches SVOD on Netgem Content-as-a-Service platform
May 12, 2022 – Netgem has announced a partnership with Gaumont to launch its Gaumont Classique SVOD service. To conceive and develop the service, Gaumont trusted the expertise of Netgem and its Content-as-a-Service platform.
News categories:
Netgem, Gaumont, Mathias Hautefort, Jérôme Soulet, Content Distribution, Digital TV, France, Streaming
Synamedia brings AI to its Edge CDN solution
Apr 25, 2022 – Synamedia has unveiled a set of AI traffic management features for its Edge CDN solution. The advanced capabilities simplify the process of onboarding new services, while delivering a fast return on investment (ROI).
News categories:
Synamedia, Elke Hungenaert, Big Data, Content Distribution, Digital TV, NABShow, Worldwide
Cox Media Group expands digital streaming with Amagi
Apr 22, 2022 – Amagi has announced that Cox Media Group (CMG) has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG launches a major expansion of its free digital streaming strategy.
News categories:
Amagi, Cox Media Group, Srinivasan KA, Marian Pittman, Mark Beck, Advertising, Content Distribution, Digital TV, Streaming, USA
Samba TV powers CTV audience targeting at MediaSquare in France
Apr 6, 2022 – Samba TV has announced a partnership with MediaSquare to provide advertising retargeting and targeting for OTT viewers and gamers in France. With a panel of nearly 1M households, Samba TV is the largest provider of CTV data analytics in France.
News categories:
Samba TV, MediaSquare, David Barker, Erwan Le Page, Advertising, Big Data, Digital TV, France, Gaming, Streaming
Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories:
LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide
GTPL Hathway selects Verimatrix to secure Android TV rollout
Mar 24, 2022 – Verimatrix (Paris:VMX) has announced that GTPL Hathway has selected the Verimatrix Video Content Authority System (VCAS) to protect its DVB Hybrid network for millions of Google Android TV-based devices.
News categories:
Verimatrix, GTPL Hathway, Asaf Ashkenazi, Anirudhsinh Jadeja, Android TV, Cable TV, Conditional Access, Digital TV, India, Set Top Box
Apple TV+ comes to Comcast’s entertainment platforms
Mar 7, 2022 – Comcast and Apple have launched Apple TV+ across Comcast’s entertainment platforms in the U.S., including Xfinity X1, Xfinity Flex and XClass TV. Apple TV+ launched on Sky devices (Sky Q and Sky Glass) in the UK and Europe in December.
News categories:
Comcast, Apple, Sam Schwartz, Peter Stern, Cable TV, Digital TV, Set Top Box, Smart TV, Streaming, USA
7.5 million Australians now watching BVOD
Feb 22, 2022 – Data from Roy Morgan shows 7.5 million Australians now watch Broadcast Video on Demand (BVOD) services. Viewership grew strongly during the early stages of the pandemic in 2020. This level of growth was always going to be hard to maintain.
News categories:
Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, Streaming, Subscribers
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