Digital TV News: Matthias Dang
RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories:
RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany
RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories:
RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA
ProSiebenSat.1 and RTL Deutschland establish addressable TV JV
Jun 5, 2019 – Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a partnership that will enable advertisers to target relevant audiences, in the area of addressable TV and online video, across their complete portfolios with just a few clicks.
News categories:
ProSiebenSat.1, RTL Deutschland, Matthias Dang, Thomas Wagner, Advertising, Big Data, Digital TV, Germany
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