Digital TV News: Carol Hinnant
Comscore local market measurement selected by WBNX-TV
May 16, 2023 – Comscore (Nasdaq: SCOR) and WBNX-TV have announced a TV measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post advertising buys.
News categories:
Comscore, WBNX-TV, Carol Hinnant, Lori Bruch, Advertising, Big Data, Digital TV, USA
Comscore expands 48-hour television reporting
Mar 28, 2023 – Comscore has expanded 'Pulse' within its TV measurement solution, providing agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
News categories:
Comscore, Carol Hinnant, Jackie Lynch, Advertising, Big Data, Digital TV, USA
WideOrbit launches ZingX buy-side platform for U.S. local TV
Jan 12, 2023 – WideOrbit has announced the launch of ZingX, a buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit's premium sell-side exchange, WO Marketplace.
News categories:
Comscore, WideOrbit, Carol Hinnant, Eric Mathewson, Michelle Ricciuti, Advertising, Digital TV, USA
KAZT Phoenix selects Comscore for TV measurement
Dec 21, 2022 – AZTV7 (KAZT-TV) has announced that it has signed an agreement with Comscore (Nasdaq: SCOR) to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
News categories:
Comscore, KAZT, Carol Hinnant, Rick Soltesz, Lynn Londen, Advertising, Big Data, Digital TV, USA
Fox Television Stations and Comscore partner to transact on advanced audiences in Local TV
Sep 12, 2022 – Comscore (Nasdaq: SCOR) has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its owned and operated footprint.
News categories:
Comscore, Fox Corp, Carol Hinnant, Tom Fleming, Chad Roscher, Advertising, Big Data, Digital TV, USA
Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories:
Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA
Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories:
Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide
Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories:
Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA
WarnerMedia Ad Sales chooses measurement partners
Jan 6, 2022 – WarnerMedia Ad Sales has completed its preliminary discovery process for alternative measurement partners. Comscore, iSpot.tv and VideoAmp have been selected to help WarnerMedia develop its portfolio of measurement solutions.
News categories:
WarnerMedia Ad Sales, Comscore, iSpot.tv, VideoAmp, Andrea Zapata, Carol Hinnant, Stuart Schwartzapfel, Ross McCray, Advertising, Big Data, Digital TV, USA
Latest News
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback