Digital TV News: WideOrbit
Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories:
Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA
WideOrbit launches ZingX buy-side platform for U.S. local TV
Jan 12, 2023 – WideOrbit has announced the launch of ZingX, a buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit's premium sell-side exchange, WO Marketplace.
News categories:
Comscore, WideOrbit, Carol Hinnant, Eric Mathewson, Michelle Ricciuti, Advertising, Digital TV, USA
KAZT Phoenix selects Comscore for TV measurement
Dec 21, 2022 – AZTV7 (KAZT-TV) has announced that it has signed an agreement with Comscore (Nasdaq: SCOR) to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
News categories:
Comscore, KAZT, Carol Hinnant, Rick Soltesz, Lynn Londen, Advertising, Big Data, Digital TV, USA
WideOrbit adds automated addressable ad replacement for live-streamed broadcasts
Jun 1, 2022 – WideOrbit has announced the latest release of WO Traffic, the company’s broadcast media ad sales and commercial operations platform. WO Traffic v22.0 introduces the platform's addressable ad replacement solution for live streams.
News categories:
WideOrbit, Will Offeman, Advertising, ATSC 3, Digital TV, Streaming, USA
Comscore powers automated TV ad buying and selling at WideOrbit
Mar 8, 2022 – Comscore (Nasdaq: SCOR) and WideOrbit are expanding their partnership to create the next generation of automated linear TV buying and selling. WideOrbit will use Comscore TV information to power automated TV transactions and audience targeting.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
WideOrbit releases WO Traffic v21.0 TV ad sales platform
Aug 4, 2021 – WideOrbit has announced the latest release of WO Traffic, its ad sales and commercial operations platform. WO Traffic v21.0 includes enhancements to help TV stations generate new revenue, reduce cost, and improve efficiency.
News categories:
WideOrbit, Will Offeman, Advertising, Digital TV, USA
Amagi helps BUZZR unify broadcast and streaming operations
Nov 18, 2020 – Amagi has announced that it has enabled BUZZR to transition to cloud-managed broadcast operations. BUZZR has integrated its broadcast workflows, across over-the-air, cable and OTT, onto a single unified platform.
News categories:
Amagi, BUZZR, Srinivasan KA, Mark Deetjen, Content Distribution, Digital TV, USA
Viant integrates with WideOrbit to automate linear TV ad buying
May 5, 2020 – Viant has announced a partnership with WideOrbit. With Viant's addition of WideOrbit's Programmatic Marketplace TV advertising solution, marketers can now buy live TV inventory and track their campaigns through a single platform.
News categories:
Viant, WideOrbit, Jon Schulz, Mike Zinsmeister, Advertising, Digital TV, USA
Latest News
- True Corporation has releases 1Q 2024 results
- FuboTV releases results for quarter ended March 31, 2024
- IDC forecasts slower growth for global telecoms market
- Chunghwa Telecom reports results for the first quarter of 2024
- Piracy on social media and messaging apps grows in Asia Pacific
- Anoki launches AI-powered experience on Google TV
- Swisscom TV connections down 11,000 in 1Q 2024
- Bell adds 14,174 net retail IPTV subscribers in 1Q 2024
- Aptoide sells stake in Faurecia Aptoide Automotive
- AppleTV+ fastest growing major SVOD service in Q1'24
- SafeShark finds connected devices not compliant with UK security law
- Zattoo deploys Bitmovin Player
- Altice USA residential video RGUs down 77,700 in 1Q 2024
- Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
- Liberty Global releases Q1 2024 results
- Comcast releases research on how viewers discover new TV content
- Samba TV uses GenAI to provide actionable context for video ads
- Roku unveils screensaver ad integrations, ad partnerships and fresh content
- Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
- Scalstrm and EZDRM partner on video content security