Digital TV News: Tony Marlow
7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA
LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide
U.S. households spend 5.7 minutes deciding what to watch on streaming TV
Apr 11, 2023 – LG Ad Solutions has released findings from its latest streaming report which found that nearly half of U.S. households aren't sure what they want to watch when they turn the television on.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA, UX
Connected TV landscape is shifting away from paid subscriptions
Mar 24, 2020 – Integral Ad Science (IAS) has released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription fatigue.
News categories:
Integral Ad Science, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA
Latest News
- EchoStar pay TV subscribers down 348,000 in 1Q 2024
- ACCESS and Neusoft offer integrated in-vehicle solution
- Livepeer Studio cuts the cost of live streaming & transcoding
- More subscribers choose streaming with ads in Sweden
- Five more San Antonio TV stations launch NEXTGEN TV
- Liberty Latin America organic Video RGUs up 2,000 in 1Q 2024
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands
- True Corporation has releases 1Q 2024 results
- FuboTV releases results for quarter ended March 31, 2024
- IDC forecasts slower growth for global telecoms market
- Chunghwa Telecom reports results for the first quarter of 2024
- Piracy on social media and messaging apps grows in Asia Pacific
- Anoki launches AI-powered experience on Google TV
- Swisscom TV connections down 11,000 in 1Q 2024
- Bell adds 14,174 net retail IPTV subscribers in 1Q 2024
- Aptoide sells stake in Faurecia Aptoide Automotive
- AppleTV+ fastest growing major SVOD service in Q1'24
- SafeShark finds connected devices not compliant with UK security law